Build a weekly traffic and conversion summary
IntegrationsAnalytics & dataGoogle Analytics
Fig + Google Analytics
Query GA4 traffic and conversion data in plain language. Connect Google Analytics once, then ask Fig in Slack, on desktop, or on mobile — it reads and searches your Google Analytics data alongside everything else your company runs on, and takes action with your approval.
Connect with one clickAnalytics & dataIncluded — no per-connector fee
What Fig can do with Google Analytics
Read and search
- Reports, dimensions, and metrics
Bring it into context
Fig grounds answers, reports, and agents in your Google Analytics data, and combines it with the rest of your stack — Slack, email, docs, and your systems of record — through Enterprise Graph.
Consequential actions go through approval gates your team controls.
How teams use Fig with Google Analytics
Compare channels quarter over quarter
Answer a one-off analytics question without opening GA
How it connects
Connect with one click
Sign in to Google Analytics from Fig and approve access — one click, no keys to manage. Fig sees only what your Google Analytics account can see; a team admin can connect once for everyone.
Governed like everything else in Fig
Access follows Google Analytics's own permissions. Team connections are managed by admins, every connection is covered by SSO, SCIM provisioning, scoped roles, and the audit log, and admins decide which tools each team can use.
Frequently asked questions
How do I connect Google Analytics to Fig?
Sign in to Google Analytics from Fig and approve access — one click, no keys to manage. Fig sees only what your Google Analytics account can see; a team admin can connect once for everyone.
What can Fig do with Google Analytics?
Fig can read and search reports, dimensions, and metrics. Anything consequential — sending, creating, changing records — goes through approval gates your team controls.
Who can see my Google Analytics data through Fig?
Only what the connecting account can see. A personal connection is scoped to you; a team connection is shared under the permissions Google Analytics itself grants. Fig's Enterprise Graph keeps access aligned with the source system.
Does the Google Analytics integration cost extra?
No. Integrations are included in Fig. Pricing is usage-based from your team's shared credit pool — no per-seat or per-connector fees.
Connect Google Analytics to Fig today.
Create a team, connect Google Analytics, and ask your first question in Slack this afternoon — or walk through it with us.