Deliver on-brand content at scale
Adapt creative for audience, channel, and region while preserving approved voice and positioning.
Fig for B2C marketing
Better campaigns, built at consumer speed.
Fig helps consumer teams turn audience insight into on-brand campaigns, localize faster, and keep every market moving together.
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Move from a changing consumer signal to an approved campaign response in one connected workflow.
Relevant creative across every audience and market
AI for b2c marketing
Drive the pace of consumer marketing.
Connect audience research, brand knowledge, campaign history, and current performance so teams can act on consumer signals while they still matter.
Turn scattered insights into timely action
Synthesize research, campaign results, social signals, and customer feedback into clear next steps.
Keep global teams in sync
Make current plans, assets, decisions, and learnings available across functions and markets.
Workflows
Turn company context into completed work.
Fig moves from finding the right information to taking the next useful action, with people in control.
01Localize and personalize campaigns.
Rewrite approved copy for a specific audience while keeping the campaign idea, claims, and brand voice intact.
02Turn old research into new ideas.
Combine existing studies, trend reports, customer feedback, and current performance into a fresh creative direction.
03Make campaign learnings reusable.
Turn performance data and team discussion into a concise postmortem with recommendations for the next launch.
04Find the right asset for every touchpoint.
Search creative libraries and campaign history by intent, audience, product, or message instead of filename.
01Localize and personalize campaigns.
Rewrite approved copy for a specific audience while keeping the campaign idea, claims, and brand voice intact.
02Turn old research into new ideas.
03Make campaign learnings reusable.
04Find the right asset for every touchpoint.
Fig for B2C marketing
Work AI that works.
Give every team a trusted AI coworker that understands the company and helps finish the work.
Get a demo ↗