The intelligent partner who handles the business side of things, so you can get back to doing what you love.
Fig is a sophisticated AI operating system designed to help you breathe easier.
Whether you’re fixing a leak, plating a signature dish, or designing a masterpiece, Fig is quietly working in the background—connecting the dots, answering the questions, and handling the noise—so you don't have to.
Why we built Fig
We know that starting a business is an act of love, but running one often feels like a battle. Between the missed calls, the confusing apps, and the late nights trying to make a website work, the dream of "being your own boss" can start to feel like a trap.
We built Fig because we believe you didn’t start your business to become a marketing manager or a coder. You started it to share your gift with the world.
We believe that technology shouldn't ask for more of your attention—it should give it back. We want you to have the freedom to be the visionary, or simply to have the freedom to watch the game on Sunday.
Who we are
We are a team of builders, engineers, designers and dreamers based in San Francisco and around the globe. Many of us are first-and-second generation immigrants who grew up watching our families build businesses from scratch. We saw how hard they worked, and we saw what held them back.
We’re building Fig to be the partner we wish they had—capable, reliable, and always in your corner. We’re optimistic about a future where anyone, anywhere, can turn a spark of an idea into a legacy.