Personalize every interaction
Use account activity, opportunity context, and customer needs to make outreach relevant at every stage.
Fig for B2B marketing
Build more pipeline, faster.
Fig helps B2B teams personalize every interaction, align the go-to-market organization, and move from market signal to campaign execution faster.
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Give every campaign the account intelligence and company context behind your strongest work.
Personalization and pipeline without the manual research
AI for b2b marketing
Scale pipeline creation and deal velocity.
Connect account context, product knowledge, market research, and campaign work so marketers can create relevant experiences without rebuilding context for every audience.
Keep GTM teams on one source of truth
Bring sales, product, customer, and marketing context together around the same audience and message.
Drive more pipeline at lower cost
Reuse trusted research and approved content while automating the repetitive work around every campaign.
Workflows
Turn company context into completed work.
Fig moves from finding the right information to taking the next useful action, with people in control.
01Turn opportunity context into executive outreach.
Draft relevant follow-up using the opportunity, customer issue, stakeholder, and product context already across your systems.
02Research markets without starting from zero.
03Move from research to a grounded draft.
04Keep every interaction on brand.
Fig for B2B marketing
Work AI that works.
Give every team a trusted AI coworker that understands the company and helps finish the work.
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