AnswersCustom models

Should a company train its own AI model?

In short

Train your own model for the narrow, high-volume work that defines the business, where a smaller model trained on your data can match the frontier at a fraction of the cost, or where regulation keeps frontier models out. For everything else, route across frontier and open-weight models by task. Most companies start with applications and agents, and train once their data and evaluations build up.

When training pays

SituationWhy a model of your own helps
High volume, narrow taskA small trained model matches a frontier model on that task at a fraction of the cost and latency.
Proprietary judgmentThe model learns decisions only your experts make, from your own records.
Regulation or residencyA model you run in your environment satisfies rules a hosted frontier model cannot.
Access you controlNo supplier can change its terms, retire the model or stop serving you.
The hardest, broadest workKeep it on the best frontier models, routed per task.

Who is doing it

AI application companies train models to stop depending on labs that now compete with them. Enterprises do it to keep an edge no competitor can rent. The companies getting results own a few narrow, high-volume tasks and still use frontier models for the hardest work.

What you need first

An evaluation set built from real cases, enough examples of the work done well, and a clear task. Those come from running the work in production first, which is why training usually follows the application layer.

How Fig does it

Fig partners at every layer: applications and agents on frontier models first, then the company's rules and evaluations codified into CosmOS, then models trained on its data with supervised fine-tuning, preference tuning, reinforcement learning and distillation, chosen per task. The company keeps the weights.

Frequently asked questions

How much data do you need to train a model?

It depends on the task. Narrow tasks can improve with thousands of good examples, and an evaluation set of real cases is as important as the training data.

Is fine-tuning enough?

Sometimes. Preference tuning, reinforcement learning and distillation each push quality or cost further, and the right mix depends on the task.

Will a trained model fall behind new frontier releases?

Retrain on the newest open base models as they ship, and keep routing the hardest work to frontier models.

See it running on your company's real work.

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