Topic
Voice
Agents that pick up the phone.
The AI campaign playbook
In 2026 campaigns used AI to draft. In 2028 the first campaigns will run on it. A department-by-department guide to the operation behind a modern campaign.
The risk isn't the deepfake
Deepfakes get the headlines. The larger risk for a campaign is the AI it deploys itself: answering voters, speaking in the candidate's name, at a scale no one reviews.
The deskless majority
Most of the workforce has never had a keyboard, a login, or an hour to spare for training. The interface problem that kept them off enterprise software is the one this generation of AI removes.
Talking is not solving
Voice platforms advertise containment. Containment measures whether a call ended without a human. It says nothing about whether the caller's problem went away.
Where voice actually works
Voice stopped being a demo this year. A map of what it is good at now, what it is still bad at, and the places it should not go.
Introducing Voice Mode on Fig
Everything you do with Fig in chat, you can now do with your voice. How voice mode works, where it runs, and what it is for.